When your client’s colour fades, their confidence sometimes goes with it. So we know that keeping colour fresh and vibrant between salon visits is top of your list. Blondes, silvery greys and white shades need to keep cool to stay fresh – yellow might look beautiful on buttercups but on your client’s hair it just says tired. So we use vibrant violet colour pigment to dial up cool shades of silver and purify the white gold shine. UV filters hold harsh sunlight at bay so that the beach bleach look never happens and health shines out as keratin protects and moringa oleifera seed extract gently nourishes deep down.