Goldwell Colorance Soft Color Foam Colorant is a conditioning, temporary coloring foam for increased gloss, color brilliance, and vibrant fashion effects. Free of alkalinity and oxidants (ph 6.8). Each application lasts 4-6 shampoos. Contents sufficient for 5-6 applications. Colorance Soft Color is a gentle, semi-permanent color foam that creates intensive, vibrant color effects which last 4-6 shampoos. Recommend it as an at-home refresher product for your color clients, that offers longer-lasting color results. A unique multi-functional color product, Soft Color is also excellent for use as an in-salon treatment and as a corrective color tool.