L’Oréal Professionnel Serie Expert Magnesium Silver Shampoo 1.5L
Brighten silver. Cancel brass. Salon-size shine.
Professional-strength purple pigments neutralise yellow/brassy tones
Magnesium + amino acid blend helps maintain softness, condition and luminosity
Cleanses gently without dulling blonde, grey or white hair
Boosts clarity and high-gloss shine between salon visits
Jumbo 1.5L backbar size—ideal for salons or long-term home care
How to use: Wear gloves. Apply to wet hair, lather and leave 2–5 minutes depending on brassiness. Rinse thoroughly.
Pro tip: Use 1–3x per week. Alternate with a nourishing shampoo and follow with a hydrating conditioner or Absolut Repair Masque for silky softness.
L’Oréal Professionnel Serie Expert Magnesium Silver Shampoo 1.5L
Brighten silver. Cancel brass. Salon-size shine.
Professional-strength purple pigments neutralise yellow/brassy tones
Magnesium + amino acid blend helps maintain softness, condition and luminosity
Cleanses gently without dulling blonde, grey or white hair
Boosts clarity and high-gloss shine between salon visits
Jumbo 1.5L backbar size—ideal for salons or long-term home care
How to use: Wear gloves. Apply to wet hair, lather and leave 2–5 minutes depending on brassiness. Rinse thoroughly.
Pro tip: Use 1–3x per week. Alternate with a nourishing shampoo and follow with a hydrating conditioner or Absolut Repair Masque for silky softness.
L'Oréal Professionnel
L'Oréal Professionnel
L'Oréal Professionnel
Excellent for hair that is the in-between stages of greying
Excellent product but needs quite a lot to get a lather. Smells good
Love this product, I like my blondes clean, Silver does a fab job. I'm very happy with it, been using it for years
