

Contains:
• Anti-Yellow Shampoo 375ml
• Anti-Yellow Conditioner 300ml
• Anti-Yellow Smooth Ends 150ml
+Bonus StyleArt Freeze Frame 60ml
Brighten • Strengthen • Neutralise Brassiness
Revive cool, clean tones in blonde, lightened, or grey hair with this professional-grade toning shampoo. Ice Blonde Anti-Yellow Shampoo gently cleanses while depositing powerful Violet & Blue pigments to eliminate unwanted warmth.
What’s inside:
Violet & Blue Pigments – neutralise yellow, gold, and brassy tones
Hydrolysed Quinoa Protein – helps strengthen and repair
Iceplex Bond Builder Technology© – supports keratin rebuilding from within
What it does:
Instantly tones and brightens blonde or grey shades
Strengthens damaged or porous hair
Gently cleanses without drying out hair
Stylist Recommendation:
Use once or twice a week in place of your regular shampoo to maintain icy, salon-fresh colour.
Hydrate • Tone • Restore Shine
This deeply nourishing conditioner enhances and maintains cool tones in blonde, silver, or grey hair. Designed to detangle and smooth, it also boosts hair strength and vibrancy with every use.
Formulated with:
Aloe Vera – soothes and hydrates the scalp
Omega 9 – locks in moisture and boosts shine
Iceplex Bond Builder Technology© – rebuilds and strengthens hair from within
Violet & Blue Pigments – maintain that fresh, icy tone
Why it’s a must-have:
Moisturises without weighing hair down
Protects against breakage
Softens brittle strands while extending colour longevity
Pro Tip:
For the best toning effect, leave on for 2–5 minutes before rinsing. Follow with Smooth Ends for added frizz control and UV protection.
Leave-In Care • Toning • Split-End Sealer
This all-in-one finishing cream is your secret to sleek, toned, and healthy-looking hair. Designed specifically for blonde, bleached, or grey hair, it tackles brassiness, split ends, and heat damage—all in one go.
Key features:
Violet & Blue Pigments – for brass-fighting power
Argan Oil – adds softness and shine without greasiness
Hydrolysed Quinoa Protein – strengthens and smooths
Thermal & UV Protection – shields against daily heat and sun exposure
Iceplex Bond Builder Technology© – helps rebuild keratin from within
Perfect for:
Smoothing flyaways and sealing ends
Neutralising yellow tones between washes
Protecting hair before blow-drying or heat styling
Stylist Tip:
Apply a small amount to towel-dried or dry hair, focusing on the mid-lengths to ends. Great as a daily tone refresher and heat protectant in one.
Maximum Hold • Frizz Control • Humidity Shield
This mini styling gel gives major control with a weightless finish. Whether you’re defining curls, locking in updos, or taming frizz, Freeze Frame delivers all-day hold with a natural look.
Why you’ll love it:
Fast-drying, non-sticky formula
Humidity resistant
Great for detailed styles or sleek, polished looks
Stylist Hack:
Use a small amount on damp hair for slicked-back styles or to define curls and waves that stay put all day.
Contains:
• Anti-Yellow Shampoo 375ml
• Anti-Yellow Conditioner 300ml
• Anti-Yellow Smooth Ends 150ml
+Bonus StyleArt Freeze Frame 60ml
Brighten • Strengthen • Neutralise Brassiness
Revive cool, clean tones in blonde, lightened, or grey hair with this professional-grade toning shampoo. Ice Blonde Anti-Yellow Shampoo gently cleanses while depositing powerful Violet & Blue pigments to eliminate unwanted warmth.
What’s inside:
Violet & Blue Pigments – neutralise yellow, gold, and brassy tones
Hydrolysed Quinoa Protein – helps strengthen and repair
Iceplex Bond Builder Technology© – supports keratin rebuilding from within
What it does:
Instantly tones and brightens blonde or grey shades
Strengthens damaged or porous hair
Gently cleanses without drying out hair
Stylist Recommendation:
Use once or twice a week in place of your regular shampoo to maintain icy, salon-fresh colour.
Hydrate • Tone • Restore Shine
This deeply nourishing conditioner enhances and maintains cool tones in blonde, silver, or grey hair. Designed to detangle and smooth, it also boosts hair strength and vibrancy with every use.
Formulated with:
Aloe Vera – soothes and hydrates the scalp
Omega 9 – locks in moisture and boosts shine
Iceplex Bond Builder Technology© – rebuilds and strengthens hair from within
Violet & Blue Pigments – maintain that fresh, icy tone
Why it’s a must-have:
Moisturises without weighing hair down
Protects against breakage
Softens brittle strands while extending colour longevity
Pro Tip:
For the best toning effect, leave on for 2–5 minutes before rinsing. Follow with Smooth Ends for added frizz control and UV protection.
Leave-In Care • Toning • Split-End Sealer
This all-in-one finishing cream is your secret to sleek, toned, and healthy-looking hair. Designed specifically for blonde, bleached, or grey hair, it tackles brassiness, split ends, and heat damage—all in one go.
Key features:
Violet & Blue Pigments – for brass-fighting power
Argan Oil – adds softness and shine without greasiness
Hydrolysed Quinoa Protein – strengthens and smooths
Thermal & UV Protection – shields against daily heat and sun exposure
Iceplex Bond Builder Technology© – helps rebuild keratin from within
Perfect for:
Smoothing flyaways and sealing ends
Neutralising yellow tones between washes
Protecting hair before blow-drying or heat styling
Stylist Tip:
Apply a small amount to towel-dried or dry hair, focusing on the mid-lengths to ends. Great as a daily tone refresher and heat protectant in one.
Maximum Hold • Frizz Control • Humidity Shield
This mini styling gel gives major control with a weightless finish. Whether you’re defining curls, locking in updos, or taming frizz, Freeze Frame delivers all-day hold with a natural look.
Why you’ll love it:
Fast-drying, non-sticky formula
Humidity resistant
Great for detailed styles or sleek, polished looks
Stylist Hack:
Use a small amount on damp hair for slicked-back styles or to define curls and waves that stay put all day.