Paul Mitchell PlatInum Blonde Violet Shampoo 1000ml

Paul Mitchell® Platinum Blonde Violet Shampoo®

Purple Shampoo for Bright, Cool Blonde Hair

Refresh blonde hair and reduce brassiness with Paul Mitchell® Platinum Blonde Violet Shampoo®, a professional purple shampoo formulated to tone unwanted yellow hues in blonde, highlighted, grey, and silver hair. Infused with violet pigments, this brightening cleanser gently washes hair while enhancing shine, softness, and cool-toned vibrancy. Hair feels silky, refreshed, and salon-bright with every wash.

Hair Type

✔ Suitable for blonde, highlighted, grey, or silver hair
✔ Ideal for colour-treated and lightened hair

Fragrance

Fresh cucumber melon fragrance for a refreshing salon-inspired finish

Product Features

✔ Violet pigments help tone brassy yellow hues
✔ Brightens blonde, silver, and grey hair
✔ Gently cleanses while maintaining softness
✔ Enhances shine and manageability
✔ Helps maintain cool blonde tones between salon visits
✔ Professional salon-quality purple shampoo

Stylist Tip

Adjust leave-in time depending on the level of toning needed. Use regularly to maintain brighter, cooler blonde results.

How to Use

Massage into wet hair until a rich lather forms. Leave on for 1–5 minutes if extra toning is desired, then rinse thoroughly. Follow with conditioner as needed.